News
June 5, 2019
LA-based WOW Media in exclusive partnership with The Onion
Los Angeles-based digital signage operator WOW Media has announced an exclusive partnership with publisher The Onion. The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles. The partnership marks the first time that….
March 8, 2019
Supporting the Community with OOH
Outdoor advertising is having a moment. It’s a $29 billion dollar market, expected to reach $33 billion by 2021 according to a recent MAGNA Intelligence study – and rapidly growing in overall advertising market share as technological advancements such as real-time data and mobile integration, programmatic buying, full motion video-equipped signage, dynamic creative, and improved…
January 15, 2019
How Full Motion Adds a New Dimension to OOH Advertising
From Out-of-Home (OOH) to social media, the advertising industry is seeing technical innovation at every level, driven by the importance of video. Everything from Instagram stories to online banner ads are leveraging eye-popping videos to grab consumers’ interest and engage audiences with ever-shrinking attention spans…
October 26, 2018
LA-based WOW Media launches digital billboards along busiest US freeway
The two-sided structures are the largest digital signs in the LA region at 20’ x 60…
July 02, 2018
Real-time flight data used for first time in OOH drive by Delta
Campaign US: Delta paired with Lamar to target passengers as they leave LAX airport…
April 27, 2018
Imagine One Day Everyone Has Full Motion Digital OOH Locations
Imagine one day, every digital OOH bulletin could be full motion video. Wouldn’t that be great?
December 7, 2017
WOW Media on OOH TODAY
WOW Media LA, new build is amazing in so many ways. Impressive in the median center of the street location and the fact it was built while all the traffic was around and apparently passing underneath.
November 14, 2017
Shape Of Billboard Photo Sheet And POP Future?
WOW Media LA, new build is amazing in so many ways. Impressive in the median center of the street location and the fact it was built while all the traffic was around and apparently…